Do you need it? Do you use it? Do you know what it is? Do you understand its impact? In its broadest sense, Social Networking is use of the Internet to connect with people.
Well, I’ve been studying it, checking it out. I own a couple of businesses and, for marketing, am constantly told that I need to be active with Social Networking. What? I need a Facebook account where I can upload photos for strangers to see? I need to blog and tweet? Its a whole new world with its own vocabulary!
Again, I’m a generation too early but, seeing how fast the world is moving, I know to jump on board when something has this much impact, especially when its in advertising. I still tend to think of the old ad campaigns where people drew over large tables, erased, added color then sent it to print. Now, you can be getting “hits” on your ads created and seen in seconds.
So I’m studying, experimenting. I now have this blog, I’m on Linkedin and I’m Tweeting! Yesterday, I added my first video to my website.
Want an idea of the potential impact of Social Networking? Check out this Washington Post article. We’re more connected by the second!
