Great real estate investment deals are hard to find, often it seems, impossible to find.

Great deals are most often created, not found.

To get consistent business, you need to market consistently. The ways to market are endless and something you should always be working to improve. But marketing is the starting point for finding deals and, without it, you won’t have many choices on what you can buy. The more leads you have, the more opportunities you have to create great deals.

When working your deals, remember that not all deals need to be home runs.  With a bunch of singles, you’re still moving around the bases.

Do what you can to get lots of leads coming in and make sure to keep track of the responses your advertising brings.  How many calls do you get from a particular marketing piece?  How many of those leads were you able to convert to purchases?  Modify your marketing accordingly.

Without marketing, you won’t have leads. Without leads to work, you won’t find deals. With practice, you’ll learn to turn more of your leads into great deals.