Five years ago, a customer had to be “touched” 6-7 times with your marketing before they would buy from you, trust you.
Today, with the monumental increase in advertising, a customer has to be touched 12-14 times before they make a buying decision.
What’s caused the huge increase? Naturally, the internet. Internet advertising alone has jumped 6,381% since 1997. More than 6,000 display ads were delivered to U.S. internet users during the 3rd quarter of 2010 and over 5 trillion ads per year.
As a business owner, what does this mean for you? In 1960, advertisers spent $107 per consumer. In 2009, that number increased to $1257 per consumer (a 1200% increase). Unfortunately, you’ll need to spend far more for your marketing while achieving much less for your efforts.
Consumers today are overwhelmed by the availability of products and services. In 1965, they recalled 34% of commercials they had seen. By 2007, consumers could barely name two ads they had seen in a day.
By the time a person today reaches 65, they have seen over 2 million commercials. That’s the equivalent of watching advertising 7 days a week, 8 hours a day for 6 straight years. (Time to turn off the TV..)
And.. some stats show that only 14% believe marketing, anyway.
So, is your marketing being seen? Or is it lost in the noise of advertising?
Are you believable?
What are you doing to stand out?