What’s So Hard About Wholesaling?

What's So Hard About Wholesaling?

Wholesaling is an amazing area of the real estate investment business. Buying at deep discounts and selling to investors so they can rehab and resell is a fast way to buy and sell. If you can find those great deals, rehabbers will wait in line to purchase them from you.

My husband and I were full time investors for 8 years before we got into wholesaling. Now it’s the main focus of our business.

Many investors start out saying they plan to wholesale because they need to generate enough cash to buy a flip property or to purchase and hold a rental. It doesn’t take long before they’ve changed their strategy because they can’t find deals cheap enough to resell them and have both parties make a profit.

The hardest part of wholesaling? Being able to buy deals cheap enough that you can sell them with enough profit left for your buyer to rehab and sell at additional profit for themselves.

Typically, finding these deals takes a lot of marketing. Why? Because you must have sellers contact you before they’re on any list or negotiating with others in any way. Wholesaling takes dogged pursuit of non-competition deals in order to be able to buy at the deep discounts.

What is a “non-competition” deal? A deal where you’re the only one talking to the seller, the only one negotiating to purchase.

Once a property hits any list, and there are many including:

  • 30/60/90 day late
  • out of state owner
  • non-owner occupied
  • probate
  • etc.

they are “competition” deals. A lot of people know about these properties; a lot of investors regularly purchase these lists; a lot of potential buyers are mailing to these lists. If you purchase any of these lists or go after any property already on these lists, you are competing with other buyers and sales prices go up with multiple offers.

Hence the need for marketing, getting your message directly to sellers and having them call you first. Direct mail is the most effective form of marketing – mailing directly to houses so the owners call you before their property has time to get on any list.

So, yes, wholesaling can be difficult because those properties are difficult to find. If you are able to find and negotiate a great deal, however, you’ll have plenty of investors ready to purchase those deals from you.

I’ve written many posts about wholesaling – what wholesaling is and how to wholesale. Be sure to check those out.

Do you wholesale? What tips can you share?

This post has 2 Comments | Would you like to leave a comment?


  1. Hi Averian:
    Wholesale properties you can buy from anyone – typically a very distressed property that the seller can’t sell except at deep discount.

    Probate is a specific niche and the problem with that for you is that you’re probably buying a list and a lot of other investors are also buying the same list. Because so many people are going after the same property, the price typically goes up on probates.

    But good luck with either and thanks for asking!!!

  2. Thanks for the insight, Karen! I am gathering as much info as possible as i start my wholesaling business. I was focused on getting started w/ Probate because I heard it was an often neglected niche… you seem to thing otherwise. Can you expound on what area you think is best?

Leave a Comment