Why You MUST Write Down Your Goals

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In the book, What They Don’t Teach You in the Harvard Business School, Mark McCormack tells of a study conducted on students in the 1979 Harvard MBA program. In that year students were asked, “Have you set clear, written goals for your future and made plans to accomplish them?” Only three percent of the graduates had written goals and plans; 13 percent had goals, but they were not in writing; and a whopping 84 percent had no specific goals at all.

Ten years later, the members of the class were interviewed again and the findings, while somewhat predictable, were nonetheless astonishing. The 13 percent who had goals were earning, on average, twice as much as the 84 percent who had no goals at all. And the three percent who had clear, written goals were earning, on average, ten times as much as the other 97 percent put together!

In spite of such proof of success, most people don’t have clear, measurable, time-bounded goals that they work toward. In the bestseller Goals!, Brian Tracy teaches you how to identify in clearest terms the things you want out of life, then how to make the plan to help you achieve those things. Brian Tracy says there are four reasons why people don’t set goals:

1. They don’t realize about the importance of goals. If the people with whom you spend the most time — family, friends, colleagues, and so forth — are not clear and committed to goals, there is a chance that you will not be either.

2. They don’t know how to set goals. Some set goals that are too general. These are, in reality, fantasies common to everyone. Goals on the other hand, are clear, written, specific, and measurable.

3. They fear failure. Failure hurts, but it is inevitable and necessary to experience failure in order to achieve the greatest success. Do not unconsciously sabotage yourself by not setting any goals in which you might fail.

4. They fear rejection. People often believe that if they are unsuccessful at achieving a goal, others will be critical of them. This is remedied by keeping your goals to yourself at the outset; let others see your results and achievements once you’ve accomplished your goals.

Make a habit of daily goal setting and achieving for the rest of your life. Focus on the things you want rather than the things you don’t want. Resolve to be goal-seeking, constantly moving toward the things that are important to you.


This post has 2 Comments | Would you like to leave a comment?


  1. Thanks, Arminda.

    I can’t wait to hear what you accomplish in the next 12 months.

    To your success!

  2. I once heard it said you’d never meet a goal setter who is depressed.

    Even though I’ve set goals since high school, I sometimes drift from the daily activity, and reminders like this are helpful to get me back on track.

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